According to popular content marketing theory, it’s more than likely that you won’t read to the end of this blog. That’s because the attention span of us humans is getting shorter and shorter. This is based on a report, authored by Microsoft, whereby researchers in Canada surveyed 2,000 participants and concluded that the attention span […]
Last week, we were given the opportunity to join other local business representatives on a walk on the wild side hosted by Dorset Wildlife Trust. The Trust is launching their Eco-Awards for Businesses and wanted to run this inaugural event and, as RPM is a corporate sponsor of the charity, we were one of the […]
Personalised Video: More than just a name Video is, without doubt, one of the most engaging forms of content delivery in the marketer’s toolbox. But it’s quickly evolving into something so much more powerful with dynamic data-driven elements that mean, with automation, you can create hundreds, if not thousands of personalised videos in an instant. […]
content marketing guru praises our multi-channel personalised calendars! Velocity Marketing’s creative director Doug Kessler tweeted that RPM Digital are a “great digital print and multi-channel company” after receiving his fully personalised calendars. RPM worked with Velocity on a short-run hard backed book recently.
Ten Steps to Hitting the Sweet Spot with Your Multi channel Campaign When you’re ready to develop your next personalised multi channel campaign marketing campaign, keep these tips in mind to help hit the mark with consumers: Use both print and digital – Increasingly, marketers aren’t talking one or the other. They are talking both. […]
XMPie Named a multi-channel leader in Gartner’s 2017 Magic Quadrant for Customer Communication Management Software NORWALK, Conn., Feb. 3, 2017 – XMPie, A Xerox Company, has been placed by Gartner, Inc. in the multi-channel leader Quadrant of the 2017 Magic Quadrant for Customer Communication Management (CCM) Software. In the report, 15 CCM vendors were evaluated […]
“We’ve been talking about user journeys for 5 years,” he said. I held my breath. “But we haven’t done anything about it.” Ah. This happens all too often. And not just with personalised user journeys. The idea of introducing personalised user journeys can be daunting for small businesses. But it’s vital they do. Large businesses […]
Plastic Oceans The devastating impact of plastic waste on our oceans has become a regular topic on local, national and international news channels. Beaches around the world are strewn with litter, marine wildlife suffer from digesting plastic they mistake for food and patches of plastic debris the size of Texas drift across the globe. The […]
