Why I threw out my entire database

Posted
Last week, a report from Gartner highlighted some of the perceived barriers in personalised marketing – in particular the complexities of data management. The research found that 27% of marketers find data management simply too difficult, and measuring ROI, too complicated.
The attention span of a goldfish!

The attention span of a goldfish!

Posted
According to popular content marketing theory, it’s more than likely that you won’t read to the end of this blog. That’s because the attention span of us humans is getting shorter and shorter. This is based on a report, authored by Microsoft, whereby researchers in Canada surveyed 2,000 participants

Personalised video

Posted
Video is, without doubt, one of the most engaging forms of content delivery in the marketer’s toolbox. But it’s quickly evolving into something so much more powerful with dynamic data-driven elements that mean, with automation, you can create hundreds, if not thousands of personalised videos in an instant.