Personalisation is set to be the hot topic of 2020 in the marketing world and will become essential for businesses wanting to grow and succeed. Research from Epsilon says that 80% of consumers are more likely to make a purchase when brands offer personalised experiences. And research from Segment says that 71% of consumers feel […]
According to popular content marketing theory, it’s more than likely that you won’t read to the end of this blog. That’s because the attention span of us humans is getting shorter and shorter. This is based on a report, authored by Microsoft, whereby researchers in Canada surveyed 2,000 participants and concluded that the attention span […]
In a consumer market where customer experience reigns supreme, brands are designing slick data-driven marketing campaigns to create meaningful relationships with customers and win loyalty. In fact, Hubspot reported that personalised CTAs perform 202% better than default CTAs and Marketo found that over 78% of consumers will only engage with offers if they have been […]
Last week, we were given the opportunity to join other local business representatives on a walk on the wild side hosted by Dorset Wildlife Trust. The Trust is launching their Eco-Awards for Businesses and wanted to run this inaugural event and, as RPM is a corporate sponsor of the charity, we were one of the […]
It’s not going to come as a surprise to you to learn that large organisations are using your data to personalise and target their latest offers to you. Indeed personalisation of both digital content and marketing messaging is now thought of as common practice, with us, the consumers, coming to expect a more personalised experience […]
Personalised Video: More than just a name Video is, without doubt, one of the most engaging forms of content delivery in the marketer’s toolbox. But it’s quickly evolving into something so much more powerful with dynamic data-driven elements that mean, with automation, you can create hundreds, if not thousands of personalised videos in an instant. […]
content marketing guru praises our multi-channel personalised calendars! Velocity Marketing’s creative director Doug Kessler tweeted that RPM Digital are a “great digital print and multi-channel company” after receiving his fully personalised calendars. RPM worked with Velocity on a short-run hard backed book recently.
Ten Steps to Hitting the Sweet Spot with Your Multi channel Campaign When you’re ready to develop your next personalised multi channel campaign marketing campaign, keep these tips in mind to help hit the mark with consumers: Use both print and digital – Increasingly, marketers aren’t talking one or the other. They are talking both. […]
XMPie Named a multi-channel leader in Gartner’s 2017 Magic Quadrant for Customer Communication Management Software NORWALK, Conn., Feb. 3, 2017 – XMPie, A Xerox Company, has been placed by Gartner, Inc. in the multi-channel leader Quadrant of the 2017 Magic Quadrant for Customer Communication Management (CCM) Software. In the report, 15 CCM vendors were evaluated […]
We are proud of our environmental commitment and have worked hard to achieve the very highest environmental accreditations. Our business is founded on working as ethically and sustainably as possible and, minimising our environmental impact is not only important to us, but to our customers too. Lowering Carbon Output With the help of Low Carbon […]
