It’s not going to come as a surprise to you to learn that large organisations are using your data to personalise and target their latest offers to you. Indeed personalisation of both digital content and marketing messaging is now thought of as common practice, with us, the consumers, coming to expect a more personalised experience […]
Personalised Video: More than just a name Video is, without doubt, one of the most engaging forms of content delivery in the marketer’s toolbox. But it’s quickly evolving into something so much more powerful with dynamic data-driven elements that mean, with automation, you can create hundreds, if not thousands of personalised videos in an instant. […]
We are proud of our environmental commitment and have worked hard to achieve the very highest environmental accreditations. Our business is founded on working as ethically and sustainably as possible and, minimising our environmental impact is not only important to us, but to our customers too. Lowering Carbon Output With the help of Low Carbon […]
“We’ve been talking about user journeys for 5 years,” he said. I held my breath. “But we haven’t done anything about it.” Ah. This happens all too often. And not just with personalised user journeys. The idea of introducing personalised user journeys can be daunting for small businesses. But it’s vital they do. Large businesses […]
Last week, we were given the opportunity to join other local business representatives on a walk on the wild side hosted by Dorset Wildlife Trust. The Trust is launching their Eco-Awards for Businesses and wanted to run this inaugural event and, as RPM is a corporate sponsor of the charity, we were one of the […]
The devastating impact of plastic waste on our oceans has become a regular topic on local, national and international news channels. Beaches around the world are strewn with litter, marine wildlife suffer from digesting plastic they mistake for food and patches of plastic debris the size of Texas drift across the globe. The Earth Day […]
