Have you ever heard of FSC Friday? No, neither had we. This is in spite of us holding their certification for 6 years. Whoops. FSC are great at managing forests yet their Friday marketing leaves a bit to be desired.
With consumers locked down in their homes, businesses forcibly closed, GDP forecast to shrink by 35% and sobering predictions from all corners, it’s like being a small boat in a hurricane. The experience is exhausting, terrifying and exhilarating.
Last week, a report from Gartner highlighted some of the perceived barriers in personalised marketing – in particular the complexities of data management. The research found that 27% of marketers find data management simply too difficult, and measuring ROI, too complicated.
Video is, without doubt, one of the most engaging forms of content delivery in the marketer’s toolbox. But it’s quickly evolving into something so much more powerful with dynamic data-driven elements that mean, with automation.
Last week, a report from Gartner highlighted some of the perceived barriers in personalised marketing – in particular the complexities of data management. The research found that 27% of marketers find data management simply too difficult, and measuring ROI, too complicated.